About
Permanent Owners.
Responsible Stewards.
Stinky Cowboy LLC was built on a simple conviction: the best businesses in America are not on the stock market. They are owner-operated, quietly profitable, and built over decades by people who took the long view and showed up every day.
We acquire those businesses. And then we honour them.
What We Are Not
Not Private Equity.
We are not a private equity firm. There is no fund cycle, no exit mandate, no incentive to strip, flip, or extract. When we acquire a business, we are committing to its people, its reputation, and the customers who have trusted it for years.
Our commitment is straightforward: to act as responsible stewards of every business we acquire, to honour what already works, and to run companies we are proud to put our name behind.
How We Operate
Deliberate. Steady. Present.
- We prioritise continuity over chaos
- We listen before we act
- We make changes deliberately, not impulsively
- We believe stability creates growth
- We honour what already works
Our Limits
What We Will Not Do.
- We will not strip, flip, or extract value from what we acquire
- We will not disrupt teams that are working
- We will not chase growth at the expense of culture or service
- We will not treat businesses as short-term financial positions
Our Commitment
Responsible stewardship, always.
- Act as responsible stewards of every business we acquire
- Honour what already works while strengthening what can
- Run companies we are proud to put our name behind
Meet the Founder
Gabriella M.
Paez-Ramirez
Founder & Managing Principal
Stinky Cowboy LLC is led by Gabriella M. Paez-Ramirez, founder and managing principal. A disciplined, systems-oriented operator shaped by experience in complex, high-performance environments, her work has consistently focused on building and sustaining legacy.
She brings structured leadership and a long-term perspective to every business under her stewardship — ensuring solid foundations endure over time.